RM 15
Ever wonder why some movies and tv shows launch big while others are dead on day one? It's the marketing, stupid! Emmy winners and two of Hollywood's top entertainment marketers - Garen van de Beek and Lori Shefa - interview the directors, producers, writers and stars of today's biggest television and theatrical hits - from deep within an undisclosed location, known only as RM 15 - about the importance creative marketing plays in the making or breaking of their projects. Marketing. It's much more than just hype.
RM 15
Alix Jaffe
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Lori Shefa & Garen van de Beek
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Season 1
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Episode 9
In the bunker with us today is our friend - the always awesome, Alix Jaffe. Alix is the Executive Vice President, Television, for the Village Roadshow Entertainment Group. Before that, she served as President of Greg Garcia's production company, Amigos de Garcia.
Alix tells us how she made the transition from marketing to development, what makes her mini-bernadoodle puppy the cutest dog ever, what she'd be doing if she wasn't in show biz and why you should never burn a bridge.
Plus, we surprise her with the debut of a fun new feature called "Finish That Sentence!"
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https://www.speakpipe.com/RM15
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info@rm15creative.com
