RM 15
Ever wonder why some movies and tv shows launch big while others are dead on day one? It's the marketing, stupid! Emmy winners and two of Hollywood's top entertainment marketers - Garen van de Beek and Lori Shefa - interview the directors, producers, writers and stars of today's biggest television and theatrical hits - from deep within an undisclosed location, known only as RM 15 - about the importance creative marketing plays in the making or breaking of their projects. Marketing. It's much more than just hype.
RM 15
George Schweitzer
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Lori Shefa & Garen van de Beek
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Season 1
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Episode 6
We're ringing in the New Year with the guru of television marketing himself! Our former boss at CBS, George Schweitzer joins us to talk Captain Kangaroo, the promo power of the NFL, surviving media moguls, and the ongoing seismic shifts in the television industry.
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https://www.speakpipe.com/RM15
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Twitter @rm15creative
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info@rm15creative.com
