RM 15

Ever wonder why some movies and tv shows launch big while others are dead on day one? It's the marketing, stupid! Emmy winners and two of Hollywood's top entertainment marketers - Garen van de Beek and Lori Shefa - interview the directors, producers, writers and stars of today's biggest television and theatrical hits - from deep within an undisclosed location, known only as RM 15 - about the importance creative marketing plays in the making or breaking of their projects. Marketing. It's much more than just hype.

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RM 15

Scot Chastain

July 31, 2023 • Lori Shefa & Garen van de Beek • Season 2 • Episode 11

If anyone can comment on the state of the local and network television relationship, it's Scot Chastain.

He's worked both sides of the fence for years -- At affiliates for NBC, CBS, ABC, CW and PBS in a wide range of positions including marketing and most recently as the Vice President and General Manager at Nextstar's FOX affiliate in Sacramento.

He also ran NBC's affiliate marketing department where he had a hand in launching some of the network's most successful shows. Overachiever? Yep!

Scot tells us how he made the leap from creative guy to general manager guy, where he thinks the broadcasting industry is headed and where HE is headed NEXT. Here's a hint - it means we now MIGHT have a pretty sweet hookup for court side seats at a Utah Jazz game!

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People on this episode

Garen van de Beek

Host

Lori Shefa

Host