RM 15

Ever wonder why some movies and tv shows launch big while others are dead on day one? It's the marketing, stupid! Emmy winners and two of Hollywood's top entertainment marketers - Garen van de Beek and Lori Shefa - interview the directors, producers, writers and stars of today's biggest television and theatrical hits - from deep within an undisclosed location, known only as RM 15 - about the importance creative marketing plays in the making or breaking of their projects. Marketing. It's much more than just hype.

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RM 15

Steve Kazanjian

June 12, 2023 • Lori Shefa & Garen van de Beek • Season 2 • Episode 10

We have a marketing powerhouse in the bunker!

Steve Kazanjian is the former President and CEO of PROMAX - the global non-profit association for all of us in the creative marketing of television and video content biz.

But he's here with us today to specifically talk about the process of "personal branding" - because all smart marketers climbing up their corporate ladders know that to SUCCEED, you need to know WHO you are and WHAT you and ONLY you, bring to the table!

Plus, he'll share his views on how the role of entertainment marketing has evolved, where it's headed and what he thinks are the three biggest issues we all now face.

And in our "Finish That Sentence" segment, Steve demonstrates a hidden talent that is truly "unique!"

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https://www.speakpipe.com/RM15
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Twitter @rm15creative
Instagram @rm15creative
Email us!
info@rm15creative.com

People on this episode

Garen van de Beek

Host

Lori Shefa

Host