RM 15

Ever wonder why some movies and tv shows launch big while others are dead on day one? It's the marketing, stupid! Emmy winners and two of Hollywood's top entertainment marketers - Garen van de Beek and Lori Shefa - interview the directors, producers, writers and stars of today's biggest television and theatrical hits - from deep within an undisclosed location, known only as RM 15 - about the importance creative marketing plays in the making or breaking of their projects. Marketing. It's much more than just hype.

All Episodes

RM 15

Eric Steinberg

May 15, 2023 • Lori Shefa & Garen van de Beek • Season 2 • Episode 9

Hollywood media research guru and super fan of the pod - Eric Steinberg joins us in the bunker!

As the former SVP of research at CBS - he'll pull back the curtain and share the strategic and creative moves that took a so-so -performing comedy called "The Big Bang Theory" and made it into one of the biggest shows on the planet.

We'll also dig into some juicy topics like - how does research differ between traditional networks and streamers? What are the most effective methods for collecting and analyzing audience data these days? What trends are emerging in terms of audience behavior and preferences?

And because it's Upfront season (and because we just LOVE a fun challenge) we play "guess that cancelled pilot!"

Who knew all this research stuff could be so interesting?
(Eric, that's who!)

Call us!
https://www.speakpipe.com/RM15
Follow us!
Twitter @rm15creative
Instagram @rm15creative
Email us!
info@rm15creative.com

People on this episode

Garen van de Beek

Host

Lori Shefa

Host