RM 15

Ever wonder why some movies and tv shows launch big while others are dead on day one? It's the marketing, stupid! Emmy winners and two of Hollywood's top entertainment marketers - Garen van de Beek and Lori Shefa - interview the directors, producers, writers and stars of today's biggest television and theatrical hits - from deep within an undisclosed location, known only as RM 15 - about the importance creative marketing plays in the making or breaking of their projects. Marketing. It's much more than just hype.

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RM 15

Marc DeBevoise

March 20, 2023 • Lori Shefa & Garen van de Beek • Season 2 • Episode 7

Accomplished leader in the direct-to-consumer, media, and technology industries...and an excellent secret-keeper, Mark DeBevoise brings his big brain into the bunker and drops a few juicy tidbits.

Like - before there was Disney+ and Peacock...he was behind the creation of a secret streaming service - known only by it's cool code name, "Project Subway." That highly classified project eventually became known as CBS ALL ACCESS...which is now PARAMOUNT+.

Also - We'll get his thoughts on the current business of streaming...will it ever become profitable? Will viewers have to navigate dozens and dozens of apps, endure increasing monthly subscription fees AND sit through commercials? Is linear tv dead or does it still have a pulse?

Lastly, Marc downloads us on his exciting new streaming technology company called BRIGHTCOVE, takes a listener question and plays "Finish That Sentence."

We felt much smarter after his visit...bet you will too!

Call us!
https://www.speakpipe.com/RM15
Follow us!
Twitter @rm15creative
Instagram @rm15creative
Email us!
info@rm15creative.com

People on this episode

Garen van de Beek

Host

Lori Shefa

Host